Stand by · pulling the latest frames
Stand by · pulling the latest frames


'One Man and His Shoes' tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business.
5.7
Score
14 votes
“The untold story of the world's most iconic sneaker.”

Trailer
Editorial context, craft details, and films that share its DNA.


Roland Lazenby
Roland Lazenby
Self

Don Beveridge - Customerization Seminar
1998