Stand by · pulling the latest frames
Stand by · pulling the latest frames


The inspiring true story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin' Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon.
7.9
Score
817 votes
“The flavor you know. The story you don't.”

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The flavor you know. The story you don’t.
Editorial context, craft details, and films that share its DNA.

