Stand by · pulling the latest frames
Stand by · pulling the latest frames


While people in Western Europe were used to choose between hundreds of brands, the communist Romanian used to have a different experience: all our life we lived with only one brand for each basic product. Imagine the importance that this 'mono-brands' could acquire for the lives of those who made them and for the lives of those who consumed them. A love story between man and object.
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“A love story between men and objects”
Editorial context, craft details, and films that share its DNA.


Dig!
2004