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Generation Like
Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.
7.0
Score
4 votes
“Are kids using social media or is social media using kids?”
Available in US
Cast
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Further watching
- Feb 18, 2014
- 54m
- English
- Douglas Rushkoff
- Douglas Rushkoff, Frank Koughan
- Released
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