Stand by · pulling the latest frames
Stand by · pulling the latest frames

After going viral in 2023, Cunchao, a grassroots soccer league of ethnic minority villages in southern China must capture its digital popularity. Now, players, fans and streamers utilize social media to turn the moment into a movement, celebrating their community in an increasingly urban and digitized world.
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“60 villages fight for 20 spots”
Editorial context, craft details, and films that share its DNA.
Xiang Yang
Xiang Yang
Xiang Yang

Trent's Vision
2021