Stand by · pulling the latest frames
Stand by · pulling the latest frames

Volklore is an experimental video essay that explores the transformation of Czech folklore in the digital age of social networks. In a hyper-stylised influencer universe, traditions become a tool of marketing and commodification, remixed into seasonal trends, spectacle, and viral content.
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“Volklore weaves Czech folklore traditions with fashion’s milestones, tracing seasons in the rhythm of consumerism.”
Editorial context, craft details, and films that share its DNA.

6.5Vikruthi
2019