Stand by · pulling the latest frames
Stand by · pulling the latest frames


With so much prestige and value attached to English in Hong Kong, it’s little surprise parents go to extraordinary lengths to give the best language education for their children. In comes the perfect solution: a learning kit that promises a head start in life, a two-in-one answer to a growing kid and a frustrated stay-at-home mom. Its only downside is the price tag – a hefty HK$53,000! Will our couple succumb to pressure sales tactics – by turns forceful, subliminal and persuasive – ignore their better judgment and rise to the bait?
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Freshwave 2012 鮮浪潮 - 競賽短片《天下父母心可憐》Trailer
Editorial context, craft details, and films that share its DNA.

